QSR magazine reports that Snapple and Pepsi are debuting new drinks, and advertising that they’re made with old-fashioned sugar, as opposed to high-fructose corn syrup (HFCS). Because providing something natural (versus processed) should be a big deal? Odd.
Sweet drinks in the US are usually flavored with HFCS, because it’s cheaper to provide those calories than adding sugar. Whether or not they’re linked to the increasing chubbiness of people that consume fast food is a whole other debate that this blog won’t cover.
I’d be interested in trying out these drinks (and am not sure why the companies are debuting this – they say it’s not due to consumer demand). The immediate suspicion? Putting sugar into drinks is more costly, which is why HFCS was invented in the first place. So this could be another way to debut a premium drink to us, that includes more natural ingredients.
What’s a grub-loving gal to eat that can be cheap AND healthy??
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I really enjoy what you do on your blog. Thanks for this post. I think it is a nice move for Pepsi and Snapple to introduce new drinks without the HFCS. I have a suspicion this is a move to compete with the many smaller soft drink manufacturers that are already doing this (ie: Jones’ Soda, Cricket and Red Bull’s new cola). This change and fresh packaging design by Pepsi and Snapple makes their drinks appear all-natural and more upscale.